A/B testing: mindset & lifecycle

Hey!

A couple of days ago, I published an article about A/B testing at StuDocu. It is the first of a series that'll focus on A/B testing (mindset, lifecycle, workflow, technical implementation, examples, etc.). For it to be easy to understand, the fil rouge is about improving a CTA on Medium itself.

This one talks about why it's necessary to have a good tracking model and how to approach A/B testing step by step.

https://medium.com/studocu-techblog/a-b-testing-at-studocu-mindset-lifecycle-69f2ce89398e

Reach out if you have any questions!