*** Simplicity is not always simple ***

Often, the simple solution is not what many, including me, choose as a starting point in the product space. We dream up elaborate solutions, exquisite plans, and begin running. But this ignores the simple path.

The simple path starts with a modest solution and iterates to what is essential with no excess. Typically, we aspire to a good, better, and best progression, but this assumes we start with “good.” Instead, we often find ourselves starting with “best.”

When our ideas start at “best,” we should peel back the layers and move our starting point from best to better to good. This allows us to start simple and not overbuild. Simplicity requires small steps of iterative value from a “good” enough starting point.

You may find the product your customers need isn’t the best product you can possibly imagine.