Developers vs end users: who’s right?

Developers spend their entire working lives around state-of-the-art technology. Not only do they use it, they create it. When the developer is also the user, it’s likely that their user experience (UX) is going to differ substantially from that of the typical target end user.

Some things that may look exciting and intriguing for the developer, may be intimidating and unnecessarily complex to the end user. This divergence can quickly grow into a gaping chasm, deciding the destiny of the developer’s creation. So, what can you do to bridge that gap?

Relying only on teams of developers and designers to predict the users’ experience is not enough – you must also collaborate with those outside of the team’s own technology bubble.

What steps do you take to ensure a seamless user experience? At what stage of the development process is user feedback particularly important?
Here’s our take on this.