Does anyone enjoy using JIRA

Do we just use it because that is what everyone uses? Sometimes I feel like its just been around for a long time and everyone was using it and doesn't want to spend the effort to look for something different. I do admit it has gotten better over the years but at the same time its becoming a platform and not a tool. By that I mean there are too many options and configurations and it becomes a project in itself to configure and maintain and then it still doesn't solve all your problems.