Learning to make UX That Clicks: Motivation, Mind Games, and Mental Models

Recently, I was exploring the world of UX and started getting more exposed to its psychological side. I came across BJ Fogg’s Behavior Model, Dual Process Theory, and some ideas from Behavioral Economics.

Based on what I learned, I put together a small article connecting these three psychological concepts with UX.

You can check it out here, Hope it helps 🙂

https://journal.hexmos.com/ux-principles/