When running AGILE where do notifications for products fall into most development cycles? We are hearing a complete disregard for notifications in general from engineering teams and wanted to know what you all thought.

In most cases we are hearing that product issues a ticket for a notification to be made or a template to be edited, but it falls outside of the engineering cycle, and is managed or handled by a good samaritan engineer. Has anyone figured out a way to make this part of the core SDLC?