Notifications have become such a nuisance that end-user devices have started inventing their own ways of providing a premium user experience. What happened to these apps? Did marketing take over and SPAM Gun everyone? What happens to the important transactional notifications that are filtered?

This is going to be an interesting battle moving into the era of GDPR, CCPA, CASL, and other regional CANSPAM acts. We've seen apps like Clubhouse basically disappear because everyone toggled off their notifications after being sent 10+ per day.

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We see pop-ups making a come back now with web push and in-app. It's obvious email is out of control. Most companies still don't understand how to use SMS. Send times are so far off that we are receiving messages hours after our appointments and engagements about the event starting.

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I hope that we can begin to educate and encourage appropriate notification usage by enabling observability, centralization, and recipient history|engagement to give end-users the best possible experience alongside your app. I think this post along with their tech is on the right path.

Notifications don't have to suck.

https://www.courier.com/blog/the-developers-guide-user-requirements